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How Kalaari, Elevation & Sequoia ended with a lemon as Urban Ladder sold for just $25 mn

TMT

15 November, 2020

How Kalaari, Elevation & Sequoia ended with a lemon as Urban Ladder sold for just $25 mn

Furniture retailer Urban Ladder, one of the most prominent names in vertical e-commerce and backed by venture capital firms Sequoia ......

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Company watch: Furniture e-tailer Urban Ladder faces an uphill climb

TMT

24 April, 2017

Company watch: Furniture e-tailer Urban Ladder faces an uphill climb

In 2014, barely two years after starting the furniture e-commerce business, Ashish Goel and Rajiv Srivatsa realised that they needed ......