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Apurva Salarpuria

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How Hokey Pokey ice-cream maker tweaked product strategy to drive growth

Consumer

12 January, 2016

How Hokey Pokey ice-cream maker tweaked product strategy to drive growth

Drums Food International Pvt Ltd, the maker of Hokey Pokey ice cream, more than doubled its revenue last fiscal year ......

Debjyoti Roy

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