We are going behind marketshare, not chasing footprint in India: Avani Davda, CEO, Tata Starbucks

We are going behind marketshare, not chasing footprint in India: Avani Davda, CEO, Tata Starbucks

By VCC Staff

  • 25 Apr 2013

In an exclusive interview with VCCircle, Avani Saglani Davda, the CEO of Tata Starbucks Ltd shares insights into their India strategy, rationale behind partnering with TATAs, its focus on increasing marketshare as opposed to chasing footprint, leveraging repeat customers, acquisition plans and more. Watch the video for the full interview.