upGrad net loss widens as advertising expenses jump twofold in FY21
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upGrad net loss widens as advertising expenses jump twofold in FY21

By Nikhil Patwardhan

  • 17 Jan 2022
upGrad net loss widens as advertising expenses jump twofold in FY21
Credit: Pixabay

Ronnie Screwvala-led edtech firm upGrad Education Pvt Ltd’s net loss widened nearly threefold in 2020-21 (FY21) as the company doubled its advertising and promotional expenses during the year. 

The company reported a consolidated net loss of Rs 211 crore for FY21, against a net loss of Rs 78 crore for 2019-20 (FY20), the company’s filings with the Ministry of Corporate Affairs (MCA) show. The company spent Rs 205 crore on advertising and promotion in FY21, against a total spend of Rs 95 crore a year earlier. The company’s employee benefit costs also doubled to Rs 161crore from Rs 89 crore a year earlier.

On a standalone basis, the company reported a net loss of Rs 202 crore for the year under review.

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Meanwhile, upGrad’s consolidated revenue nearly doubled at Rs 302.26 crore in FY21 owing to the pandemic-induced restrictions on movements of people, which led to a surge in demand for online education. A year ago, the edtech firm's consolidated revenues stood at Rs 162.57 crore, according to the Registrar of Companies filings. 

"We are on track with our guidance, that we will end FY22 with an Annual Run Rate exceeding $400 million (basis March‘22) in gross revenue," Mayank Kumar, co-founder, Managing Director, upGrad. 

Kumar said that on a consolidated basis across its activities the business would have "grown 3X in FY22 over FY21". 

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"While our original business of working professionals is profitable in Q4, we are investing deeply in our growth - and so in FY22, we will continue to be in investment mode," Kumar said. 

Kumar agreed that upGrad had "over invested in FY21 on marketing and awareness", adding that it will continue to do that in FY22 as it intends to build a global brand. 

Kumar said that the company has a 65-90% gross margin business and therefore is Earnings Before Interest, Tax and Amortisation (EBITDA) positive on all vertical levels for its mature businesses.  However, as upGrad plans to invest in growth and geographical expansion across Australia, Africa, Vietnam, Indonesia, and then Middle East, it will "continue to be in investment mode for another two years" at a consolidated company level, Kumar said. 

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 "Our fixed costs models are very nimble - most are variable costs," he said.  

upGrad's  big  investments in FY22 and FY23 will include 'non-linear growth in India' and international expansion, he said. 

The shift to online tutoring is helping edtech companies like upGrad, and thus, many firms are expecting a strong growth in revenue for 2021-22 (FY22) as well. In a recent interview, Mayank Kumar, Co-founder and Managing Director of upGrad, told VCCircle that the company is on track to double its revenue for FY22. SoftBank-backed edtech unicorn Eruditus is also expecting its revenue to double in FY22

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Edtech companies are aggressively taking the inorganic route to either expand their product offerings or to reach newer geographies, which is further helping them grow their revenue. 

During FY21, upGrad acquired Transforming Higher Education GATE Academy Pvt Ltd and Rekrut India Pvt Ltd. upGrad has investments of Rs 4.03 crore in Optionally Convertible Debentures of Transforming Higher Education GATE Academy and has also extended loans amounting to Rs 65 lakh to the company as on 31 March 31 2021, the company said in the regulatory filings. Last month, it had announced acquisition of online higher education business Talentedge Education Ventures Pvt Ltd.

In the current financial year, the company has already acquired as many as five companies. In July, the company had said that it is earmarking $250 million for mergers and acquisitions. 

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upGrad also recently announced merger of its three subsidiaries – upGrad Campus (formerly Impartus), upGrad Jeet (formerly The GATE Academy) and upGrad KnowledgeHut (formerly KnowledgeHut) -- into one single parent unit in a bid to execute an integrated strategy. 

The company, which joined the coveted unicorn club in August last year after raising $185 million from International Finance Corp, IIFL Group and Temasek, earlier this month appointed Eruditus Education’s Director of Inside Sales Vikram Vyas as its Vice President-Growth, International Sales.    

Note: The article has been updated with comments from the company.  

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