As consumers' preferences move beyond the world of television, the media industry finds itself at the crossroads. Currently, broadcasters sell advertising inventory separately for television and online properties including websites, mobile applications, and video platforms such as YouTube. With TAM Media Research Pvt Ltd and IMRB International rolling out TeleWeb ......
This is a Premium article. Please subscribe or log in to read the full story!
Here's a selection of our recent premium content.
Already a member? Click here to log in.