In the 23rd episode of TC Show Off, a weekly show that provides startups a platform to showcase themselves, their business models, the core USP etc., Vidooly’s co-founders Subrat Kar and Ajay Mishra showcased how their product helps content creators, brands and multi channel networks optimise their video content.
The startup is a YouTube video marketing and analytics suite that aims to resolve the discovery problem of video content, which in turn will maximise revenues. It also provides solutions like A/B testing on thumbnail; title and keywords to identify better performing content; tracking competitors; provides inputs on the best time to upload videos; and data on subscribers’ behaviour, among others.
“More than 100 hours of video is being uploaded on YouTube every single minute, out of which 90 per cent of the videos generate less than 10,000 views in their first month. We help them grow their viewer base,” said Kar, who co-founded the company along with Mishra about a year ago.
Presently, Vidooly charges $200 per month per channel for up to 10 videos and claims to be earning revenue of Rs 6 lakh on a monthly basis. The startup also claims of having over 60 content creators in India and aim to cross 10,000 users in the next three years.
The firm competes with the likes of Tubular labs and VidIQ, among others.
Expert take
According to Siddharth Talwar, partner, Lightbox, while the market for Vidooly is very large, the video optimisation industry is highly commoditised. “Everybody has access to YouTube’s API. If you don’t have a tech differentiator, then you will have to sell better than the next guy.”
“This is no longer just a YouTube challenge. We need to understand that Facebook is downloading a billion videos a day and all clients will want to know how to optimise their video content on Facebook as much as on YouTube,” he added.
Watch the video for more.
