Startups dangle post of co-founder to lure senior execs
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Startups dangle post of co-founder to lure senior execs

By Devina Sengupta

  • 22 Aug 2022
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Startups dangle post of co-founder to lure senior execs
Credit: Thinkstock

The move to hire or promote senior executives, who were not part of the founding team, as co-founders is a growing trend among most Indian startups. This, industry experts said, is to retain and woo senior talent, such as a chief marketing officer, especially in a market where the situation ......

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