Startup Scan: Urban Ladder is speeding past Pepperfry—or is it?

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Furniture retailers Pepperfry and Urban Ladder have similar starting lines. Pepperfry, a marketplace that sells other parties’ goods, was founded in 2011 while Urban Ladder, which owns the goods it sells, came up in 2012. But both are very different in terms of scale and financial performance. Pepperfry’s gross merchandise value ......