Searchlight: Incense stick maker Zed Black pins hope on new products to boost growth
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Searchlight: Incense stick maker Zed Black pins hope on new products to boost growth

By Debjyoti Roy

  • 28 Jun 2024
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Searchlight: Incense stick maker Zed Black pins hope on new products to boost growth
Anshul Agrawal, director, Mysore Deep Perfumery House

During 2020-21, the first year under the Covid-19 pandemic, Mysore Deep Perfumery House’s sales soared, like many of its peers in the incense stick industry, as people took to praying inside their houses amid a nationwide lockdown to control the spread of the coronavirus. But was that performance a flash ......

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