Inflection.io, Inc. which runs software-as-a-service (SaaS) product startup Inflection.io, on Thursday said it has secured seed funding of $5 million (around Rs 39 crore) led by MHS Capital.
The round also saw participation from Version One, Cercano Management, Matt Heinz (CRO Amplitude, SVP Sales Marketo), Edward Unthank (CEO Etumos), Justin Gray (CEO, LeadMD), Adam Schoenfeld (CEO, Simply Measured, VP Strategy Drift), Ray Carroll (VP Sales Marketo, VP Sales Engagio) and others.
The platform plans to deploy the fresh capital for recruiting and scaling to over ten open job roles in India and set up an expanded team across the US and Indian markets.
Founded in 2021, Inflection.io is the US and India-based SaaS product startup that provides business-to-business (B2B) marketing automation solutions for product-led companies.
The firm claims to address key challenges that are introduced by legacy marketing automation solutions and providers.
“The rise of product-led companies, and the emergence of a new end-user era, requires innovative solutions that treat product activity data as a first-class citizen to drive meaningful engagement with customers.
We built Inflection with the premise that B2B product-led companies deserve a purpose-built marketing solution to help them drive adoption, revenue expansion, and create delightful product engagements,” said Dave Rigotti, CEO and Co-Founder of Inflection.io
“At Inflection, we unify data across accounts, individuals, and product activity, giving marketing teams a single view of the customer, and the ability to deliver tailored marketing campaigns across the customer lifecycle.
This unique approach will in turn help us provide scalable and constructive solutions to the Indian market," said Nakul Sibiraj, Co-Founder and Head of Engineering, India.
At present, it is operating out of Seattle, Kochi, Bengaluru, Pune, and Chennai. Inflection.io was founded by Rigotti, Aaron Bird, and Oak Nguyen, and later Sibiraj from India joined the startup as a co-founder.
“When I was running product at Marketo, it was clear that companies are investing a great deal of effort to get B2C or sales-led processes and tools to work for product-led strategy, unsuccessfully. With Inflection, marketers no longer need to choose - they can drive highly contextualized campaigns utilizing data across the account, individual, and product activity data,” said Aaron Bird, Co-Founder of Inflection.io.