Plant-based protein meat startups gear up to battle competition from D2C giants

Plant-based meat startups are gearing up to face their strongest-ever competition, with the entry of fast-moving consumer goods (FMCG) giants ITC and Tata Consumer Products, direct-to-consumer (D2C) brand Licious, and global brands like Beyond Meat of the US and Japan’s Next Meats entering the segment this year. ITC launched its plant-based ......