Marketers across the globe are today faced with a unique challenge – how to create a brand presence which relates to their target market such that it not only creates a pull but also an effective repeat purchase strategy. This challenge is especially daunting in the times of internet penetration which has created multiple choices for consumers, but has also made access to information much easier. While a few brands like Harley Davidson, Apple and Amazon have been able to create a niche of their own, most brands are still struggling with this uphill task.
The question is what do brands with high brand equity do differently? The most common phrases which come to mind are ‘they inspire’, ‘they connect emotionally’ and ‘they represent aspirations’. But is this enough? Further, are pricing strategies, repeat communications and great user experience key to building a loyal brand?
News Corp VCCircle is hosting the 6th Annual Loyalty Summit in Mumbai on December 14th with an intent to provide practical and relevant insights into consumer behaviour, brand communication and other marketing strategies. CVL Srinivas, CEO for South Asia at Group M, will be delivering the keynote address at this conference. He is a renowned marketing guru with decades of experience and will be sharing numerous case studies in his address ‘Success Story: Creating a loyal brand’.
To register, please write to register@vccircle.com
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Use our event hashtag: #VCCLoyalty