Little Black Book CTO Dhruv Mathur on strategic tie-ups, brand-building and more

Delhi-based Little Black Book is a millennial-oriented lifestyle recommendations platform. In a conversation with VCCTV, co-founder and CTO Dhruv Mathur said the startup is actively looking for alliances to expand its reach to consumers. Mathur also speaks about acquiring organic traffic without spending much on marketing and what strategies the startup is using to build its brand. Watch Mathur talk about the company and its plans.

Like this video? Sign up for our daily newsletter to get our top reports & videos.