IPL's enterprise value nearly doubles after viewer fatigue in 2022

By Anuj Suvarna

  • 11 Jul 2023
Premium
Credit: IPL website

The Indian Premier League, the country’s annual domestic cricket tournament, made a comeback in 2023 after witnessing a fall in viewership the previous year. Emerging from the pandemic and content overload, the league had a lukewarm reception in the 2022 season. However, this year, with the help of broadcaster Viacom18 and ......

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