How was Affirma-backed Prime Focus’ step-down unit valued after buying GenAI firm?
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How was Affirma-backed Prime Focus’ step-down unit valued after buying GenAI firm?

By Aman Rawat

  • 19 Feb 2025
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How was Affirma-backed Prime Focus’ step-down unit valued after buying GenAI firm?
Prime Focus and DNEG Group founder Namit Malhotra

Brahma AI Holdings Ltd, an artificial intelligence and content technology company created by visual entertainment firm DNEG Group, has acquired London-based Metaphysic, a developer of generative AI content creation technologies.  As part of the transaction, Abu Dhabi-based investor United Al Saqer Group (UASG) and the DNEG Group will invest $25 million ......

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