How can companies measure effectiveness of loyalty programmes?

Loyalty programmes are not only about offering reward points or discounts to consumers. They are essentially aimed at encouraging consumers to stay connected with a brand and buy its services or products again and again. One way to measure the efficacy of loyalty programmes is through redemption of points. A panel of industry executives at the News Corp VCCircle India Loyalty Conclave 2017 discussed the strategies that can result in higher redemption of points.

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