How a bunch of young beverage makers is making the old-timers sweat

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Credit: Mukul Mudgal/VCCircle

Until a few years ago urban Indian consumers looking to quench their thirst in the scorching weather had limited options outside of sugar-sweetened carbonated drinks from cola companies and juices from roadside shops. But a handful of new kids are shaking things up in India's beverages market.Young brands such as ......

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