Govt approves new EV policy in boost to Tesla's market entry plans

By Reuters

  • 15 Mar 2024
Lexus' electric vehicle charger on display at Bharat Mobility Global Expo in New Delhi, Feb. 1, 2024. | Credit: Reuters/Anushree Fadnavis

India said on Friday it will lower import taxes on certain electric vehicles for companies committing to at least $500 million in investment and a manufacturing plant within three years, potentially bolstering Tesla's plans to enter the market.

The policy is a big win for Tesla as it's in line with what the company had been lobbying for in New Delhi. Sources said last July that the carmaker had offered to build a factory but, in the meantime, wanted a cut in import taxes that CEO Elon Musk said were among the highest in the world.

For years, Musk has tried to enter the Indian market but New Delhi wasn't keen unless he committed to local manufacturing. Tesla officials visited India several times in recent months, with Musk also meeting Prime Minister Narendra Modi last year.

Companies that meet the investment and manufacturing requirements will be allowed to import a limited number of EVs at a lower tax of 15% on cars costing $35,000 and above. India currently levies a tax of 70% or 100% on imported cars and EVs depending on their value.

Tesla's cheapest vehicle, the Model 3, starts at $38,990 in New York, according to the carmaker's website. The company did not immediately respond to an email seeking comment.

"The policy is designed to attract investments in the e-vehicle space by reputed global EV manufacturers," the commerce ministry said in a statement.

India's EV market is small but growing with domestic carmaker Tata Motors dominating sales. Electric models made up less than 2% of total car sales in India in 2023 and the government wants to increase that to 30% by 2030.

The new policy will open the door for global automakers beyond Tesla to tap the world's third-largest car market. Vietnamese EV maker VinFast has said it plans to invest $2 billion in India and last month began construction of a local factory in the southern state of Tamil Nadu.

VinFast had also asked the government to reduce import duties on EVs for about two years so customers can get familiar with its products while its local plant comes on stream.

India was working on this policy for several months, Reuters has reported, despite lobbying from Tata Motors and rival Mahindra & Mahindra which fear the lowering of import taxes on EVs would hurt the domestic industry and its investors.

The objective of the new policy is to "strengthen the EV ecosystem by promoting healthy competition among EV players leading to high volume of production, economies of scale, lower cost of production," the commerce ministry said.

EV imports at a lower tax rate will be allowed for a maximum of five years and the total number will be capped at 8,000 a year.

The duty foregone by the government on the total number of EVs allowed for import would be limited to the investment made by the company or close to $800 million, whichever is lower.

The investment commitment made by the company will have to be backed up by a bank guarantee equivalent to the custom duty forgone. The bank guarantee will be invoked in case the company fails to comply with the policy's mandates, the government said.