Global Consumer’s Mahendran on why his chocolate brand is hitting the sweet spot

Even as major players in the fast-moving consumer goods (FMCG) segment were badly hit by reforms such as demonetisation, a relatively new entrant managed to buck the trend and more than double its growth in the financial year 2016-17.Floated by former Godrej Group executive Arumugham Mahendran in 2014, Global Consumer ......