Game-changer: How Indian businesses are fiercely protecting their brands

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Bademiya, which was established in 1946 at Mumbai’s Colaba, had to painstakingly build its reputation over the years to emerge as an iconic eatery chain. The secret masala recipe, which was passed on within the family, had slowly become synonymous with Mughlai food, in general, and seekh kebabs, in particular, ......