For homegrown D2C brands, the funding frenzy has just started

The first five months of 2021 have seen homegrown direct-to-consumer (D2C) startup brands draw more than $250 million from venture capital investors, nearly as much as the total invested in such businesses through 2020. Investor appetite for D2C brands, whetted last year by pandemic tailwinds, has accelerated across categories from ......