Fingerlix founder Shripad Nadkarni on why Indian brands must think local

Homegrown brands such as Raw Pressery and Epigamia have created space for themselves in a market that was ruled by legacy companies until a few years ago. How did they do it? And what should they do to establish strong brand identity in a competitive market? Shripad Nadkarni, brand consultant and founder of food venture Fingerlix, shared views on these issues in an interaction with VCCircle editor-in-chief Archna Shukla at News Corp VCCircle’s Food & Agri Summit 2018. Watch the video for more.