Fevicol maker Pidilite, Evolvence India join HomeLane’s Series D funding round
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Fevicol maker Pidilite, Evolvence India join HomeLane’s Series D funding round

By TEAM VCC

  • 23 Dec 2019
Fevicol maker Pidilite, Evolvence India join HomeLane’s Series D funding round
Credit: VCCircle

Interior design solutions marketplace HomeLane said on Monday it has raised $30 million (about Rs 214 crore) in a Series D funding round.

New investors Evolvence India, Fevicol adhesive maker Pidilite Group and FJ Labs led the round, HomeLane said in a tweet.

Existing investors Accel, Sequoia Capital and JSW Ventures also participated, it added.

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Evolvence India Fund is a private equity fund-of-funds while FJ Labs is a New York-based stage-agnostic investment firm co-founded by Fabrice Grinda, one of the founders of online classifieds firm OLX.

HomeLane, operated by Bengaluru-based Homevista Decor and Furnishing Pvt. Ltd, offers a virtual design platform and a real-time integrated pricing engine.

The startup allows homebuyers to select kitchen, wardrobe or wall-unit combinations with different layouts, designs, colours and finishes. After homebuyers place orders, interior designers from HomeLane work with them to help customise the kitchen or wardrobe.

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The company was founded in August 2014 by Srikanth Iyer and Rama Harinath, along with the husband-wife duo of Krishnan Ganesh and Meena Ganesh. Iyer is a former CEO of Pearson India and founder of Edurite. Harinath has studied at IIT-Chennai and IIM-Bangalore. Krishnan and Meena Ganesh are best known for setting up the education-cum-consumer internet services firm TutorVista Global Pvt. Ltd and selling it to UK-based Pearson Plc.

HomeLane had secured Rs 64 crore from venture capital firms Accel, Sequoia Capital and RB Investments in December 2017 in what was likely its Series C round. Previously, it raised Series B funding in 2016 and Series A round led by Sequoia Capital and Aarin Capital in 2015.

Earlier this year, the company had mopped up Rs 33 crore in a bridge round from JSW Ventures, Accel and Sequoia.

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