The market for customer loyalty programmes is picking up in India with more and more business houses focusing on retaining customers through special offers or schemes. And leading the pack are banking and retail companies, which are setting benchmarks in quality and generating new ideas.
Looking at these trends, VCCircle in collaboration with Loylty Rewardz is holding the 5th edition of India Loyalty Conclave 2015 on November 18. The event, to be held at Vivanta by Taj – President in Mumbai, will explore the evolving loyalty practices and opportunities in the banking and retail segment.
Participants will discuss how banking and retail companies can come together to create effective loyalty programmes. Banks and retailers, for instance, can explore each other's vast customer base. Banks, with access to a huge amount of customer data, can also use analytics to decipher consumer behaviour that they themselves as well as retailers can benefit from.
Retailers' growing digital operations will also benefit banks as most purchases involve banking transactions. In this light, many see the evolution of the relationship between banks and retailers as a potential area where the concept of loyalty can make it big.
These are some of the exciting trends and topics that will be discussed during the conclave. The conclave will bring together more than 150 top executives and marketing chiefs, innovators, and customer retention and engagement specialists from leading brands and businesses.
Main topics to be discussed at the conclave:
Loyalty Coalition: Overcoming the dilemma.
- Increasing consumer outreach: Scaling up numbers through collaboration.
- Unraveling consumer behaviour through data analytics.
- Designing effective loyalty programmes for online consumers: Reducing churn beyond deals & offers.
- Digitising collaborative loyalty programmes.
To participate write to Kanika at register@vccircle.com or call 0120-4171111.
For branding and sponsorship opportunities, write to Manpinder at ms.nagi@vccircle.com.
Send us your views, ideas and suggestions on Twitter; use our event hashtag: #VCCLOYALTY
