Sequoia-backed Fogg deo maker ropes in new PE investor

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Vini Cosmetics Pvt. Ltd, which makes and markets the Fogg brand of deodorants, has roped in a new private equity investor, three people directly related to the development told VCCircle.Public markets-focussed PE firm WestBridge Capital Partners will acquire a stake of around 18-20% in the Sequoia Capital-backed company through a transaction that involves ......