Investors valuing consumer cos at 8x sales, expect to scale too fast: Veeba’s Behl

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Veeba Food Services Pvt. Ltd has carved out a niche for itself in the Indian food and beverage segment in less than five years. The Verlinvest-backed maker of specialty food ingredients such as sauces and condiments feels consumer-focussed businesses should avoid taking money from technology-focussed funds as that would require ......