Carzonrent India Pvt Ltd, which started as a corporate leasing and cab rental service provider, is now focusing heavily on the consumer side of the business and has integrated the recently acquired online cab booking aggregator Qcabs with the parent brand. It is pitched against the new breed of online cab booking platforms such as Olacabs, Savaari, YourCabs, TaxiGuide and TaxiForSure. The firm expects to generate as much as Rs 300-400 crore worth of revenues from its online cab booking platform by 2015, according to founder and CEO Rajiv Vij.
The company plans to invest Rs 150 crore in the next three years for its expansion and considers self-drive as a potential market. Being recognised as a consumer brand is high on agenda for the company and the CEO is simultaneously mapping a marketing and online business plan. In an interaction with Techcircle.in, Vij discusses the company’s growth path, PE interest, branding and much more.