Can specialised e-tailers compete against big e-commerce companies?

In a world where Amazon and Walmart-Flipkart occupy maximum memory space, a bunch of vertical e-tailers have not just survived but have managed to stand against the horizontal e-commerce behemoths.

What has allowed them to develop a niche? What are the challenges in scaling further? Top industry executives discussed these issues at the VCCircle Consumer and E-Commerce Investment Summit 2019.