Can Indian conglomerates take on Flipkart and Amazon in e-commerce?

Indian conglomerates have woken up to the huge scope in the e-commerce sector. Tata Group, Aditya Birla Group and Reliance Industries have entered online fashion and electronics segments, and are now reportedly looking at other categories such as groceries.

But they already have Flipkart and Amazon to give them tough competition. Mere deep pockets are unlikely to help these conglomerates take on the established e-commerce giants. What should these brick-and-mortar companies do to compete with online retailers? VCCTV talks to Anup Jain, Managing Partner at Redback Advisory to get some insight.

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