Xponentia-backed The Souled Store back to profit as product mix, lesser marketing spends pay off

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Direct-to-consumer pop-culture apparel brand The Souled Store, which is backed by venture capital firm Elevation Capital and growth-stage investor Xponentia Capital Partners, bounced back into the black for FY24, a senior executive told VCCircle. The Mumbai-based company's net profit likely jumped to Rs 10-15 crore in 2023-24, compared with a loss of ......