BigBasket's hustle for buoyancy in a rapidly evolving quick commerce scenario
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BigBasket's hustle for buoyancy in a rapidly evolving quick commerce scenario

By Madhurima Nandy

  • 26 Jul 2022
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BigBasket's hustle for buoyancy in a rapidly evolving quick commerce scenario
Credit: Thinkstock

Aneesha Mathur started using the online grocery app BigBasket after she moved from Gurugram to Bengaluru in July 2021. That’s the app her mother used to buy monthly groceries back home, and it made sense for the 28-year-old software engineer and her flatmate to do so too. Their average monthly ......

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