Mumbai-based IT services firm Hexaware Technologies has roped in Sunder Madakshira as its new chief marketing officer (CMO), as per a stock market disclosure.
Madakshira who has almost two decades of experience in brand management, building influencer relations, PR, employee engagement and customer evangelism, was the vice-president- marketing and communication at SAP before joining Hexaware.
Previously, he has worked with the companies like Unilever, Infosys and Wipro.
He obtained a PG diploma in management- marketing from T A Pai Management Institute, Karnataka.
Founded in 1990, Hexaware provides support, integration, implementation and testing services across enterprise software systems. The firm also offers enterprise architecture consulting, process consulting, portfolio analysis, business process modelling, information technology services, application development, re-engineering, enterprise applications, product development and maintenance, testing and infrastructure management and business process outsourcing.
In 2013, Baring Private Equity Asia had acquired majority stake in the public listed company.
Last July, the IT services firm appointed R Srikrishna as its CEO. He had taken over from P R Chandrasekar.