B2B startups tapping social media, playing rap songs to create funding buzz

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Earlier this month, business-to-business (B2B) software-as-a-service (SaaS) platform Rocketlane played a rap song to announce their Series A funding. It went viral on social media with music entrepreneur Nikhil Chinappa offering to remix the rap.   Likewise, when Kula.ai, a recruitment SaaS platform, emerged from stealth mode this month with a fundraise announcement, it relied on videos, social media and podcasts. And just last week, edtech  startup GrowthSchool  launched a quirky video last week ......