Anushree Bhattacharyya - Author at VCCircle
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Anushree Bhattacharyya

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Mobile video apps gear up for the big fight

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20 November, 2015

Mobile video apps gear up for the big fight

As popular over-the-top (OTT) video global brands such as Netflix, Hulu, HBO GO/Now and Amazon Prime eye India, an intense, ......

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Media house Indian Express invests in four tech startups

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19 November, 2015

Media house Indian Express invests in four tech startups

The Indian Express Group has invested an undisclosed amount in four startups as the media house seeks to widen its ......

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How rural TV viewership ratings may shake up media planning

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06 November, 2015

How rural TV viewership ratings may shake up media planning

Rural television viewership ratings have come back to haunt the broadcast industry.Hindi general entertainment channel Star Plus, from the Star ......

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Peek at KKR & Chernin's strategy for joint media investment platform

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05 November, 2015

Peek at KKR & Chernin's strategy for joint media investment platform

Emerald Media, the newly formed Asian investment company by KKR and The Chernin Group, is looking at a big play ......

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Piyush Pandey on O&M's next gen, growth path & more

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03 November, 2015

Piyush Pandey on O&M's next gen, growth path & more

At 60, Piyush Pandey looks to be in no mood to hang his boots at the country's top ad agency. ......

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TV+web data could change media planning

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30 October, 2015

TV+web data could change media planning

As consumers' preferences move beyond the world of television, the media industry finds itself at the crossroads. Currently, broadcasters sell ......

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Star COO on TV programming strategy, Hotstar, monetisation and more

Media & Entertainment

23 October, 2015

Star COO on TV programming strategy, Hotstar, monetisation and more

Rupert Murdoch and Lachlan Murdoch, executive chairmen at 21st Century Fox, believe the group's entertainment and sports broadcast business under ......

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Most advertisers look at digital as a return-on-investment platform: D'Silva

Media & Entertainment

19 October, 2015

Most advertisers look at digital as a return-on-investment platform: D'Silva

Carlton D'Silva says digital advertising is all about making quick decisions. D'Silva, who was named the CEO of Hungama Digital ......

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Mahindra, Ambani-backed Epic Channel eyes digital properties

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14 October, 2015

Mahindra, Ambani-backed Epic Channel eyes digital properties

Launched in November 2014 by Epic Television Network Pvt Ltd, Epic Channel, which will soon be completing a year of ......

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How Pepsi's exit as title sponsor could affect IPL

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13 October, 2015

How Pepsi's exit as title sponsor could affect IPL

In 2008, real-estate giant DLF paid Rs 200 crore to become the first title sponsor for the Indian Premier League ......