India’s rapidly changing consumer demographics means that a young, working population is depending on branded retail spending, both online and offline, to meet its needs and lifestyle aspirations. Simultaneously, consumers are tapping into an array of financial services from banks and financial institutions, creating a vast intersection of services between retail and banking services.Meanwhile, the customer loyalty industry continues to evolve as firms look to newer and innovative ways to decipher customer behaviour and create tailored loyalty programmes.
Consequently, the very concept of loyalty has undergone a change with stakeholder coalitions using loyalty initiatives to cultivate brand loyalty. Banks, with their hugely loyal consumer base, can provide retail loyalty partners a big opportunity to meet consumer demand and boost sales. In order to address the shortcomings associated with individual loyalty programmes and the lack of credible data to design effective loyalty programmes, loyalty approaches based on retail and banking coalition can go long way in overhauling loyalty programmes in India and make them more attractive towards consumers and brands.
In order to explore the endless opportunity brought forth by this intersection of banking and retail in the loyalty space and to adopt and develop best practices, VCCircle is delighted to announce the launch of VCCircle Loyalty Conclave in association with Loylty Rewardz, which will be held on November 18, 2015 at Vivanta by Taj-President, Mumbai.
The conclave will bring together more than 150 top CMOs, CXOs, innovators and customer retention & engagement specialists from leading consumer brands and businesses to discuss and debate the future of the Indian loyalty ecosystem. This conclave will provide an ideal setting to delve into the emerging trends of coalition in banking and retail, shortcomings and solutions to enhance the idea of loyalty in the Indian market.
Here are the key highlights of the topics which are going to be covered during the course of the conclave.
Unravelling consumer data through partnership with banks
- Loyalty coalition: Overcoming the dilemma
- Increasing consumer outreach: Can banks scale consumers for retailers
- Designing effective loyalty programmes for online consumers: Reducing churn beyond deals & offers
- Digitising collaborative loyalty programmes
With this impressive array of topics and takeaways being offered at the conclave, register now to gain valuable insights on loyalty trends in India with a focus on the banking and retail sector, or write to Kanika at register@vccircle.com / 0120-4171111.
For branding and sponsorship opportunities, write to Manpinder at ms.nagi@vccircle.com.
Send us your views, ideas and suggestions on Twitter; use our event hashtag: #VCCLOYALTY
