Amazon Smbhav looks to expand lifestyle ambit with fresh beauty, personal care bet
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Amazon Smbhav looks to expand lifestyle ambit with fresh beauty, personal care bet

By Debjyoti Roy

  • 22 Aug 2023
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Amazon Smbhav looks to expand lifestyle ambit with fresh beauty, personal care bet
Credit: Reuters

E-commerce giant Amazon’s SME-focussed fund is in advanced stages of discussion to pick up a minority stake in a direct-to-consumer beauty and personal care startup, at least two people aware of the development told VCCircle.  The $250 million Amazon Smbhav Venture Fund, a backer of consumer names such as FreshToHome, Good ......

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